The Everything Token Book

Demystifying Web3, NFTs, and the Blockchain for Everyday Businesses and Consumers

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. 

Steve Kaczynski and Scott Duke Kominers have created a framework that explains what NFTs are, why they’re valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands.

Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business.

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Reviews

  • “Just like the dawn of the internet and social media, the early days of NFTs were filled with a lot of noise. Now that the dust has settled, the businesses that truly know how to use this technology are leading the way into a new digital era. The Everything Token cuts through the clutter and lays out a blueprint of what you can learn from that top 1% of companies that are using NFTs right.”

    — Gary Vaynerchuk, Chairman of VaynerX, CEO of VaynerMedia, and Creator & CEO of VeeFriends

  • “Web3 offers many new opportunities — including NFTs, which have countless use cases. Kaczynski and Kominers share valuable insights from their in-depth research and experiences with NFT communities on how businesses and brands, whether incumbent or upstart, can use them.”

    — Chris Dixon, Founder and Managing Partner, a16z crypto

  • “NFTs were a mystery to me. Thanks to this book, both the economics of NFTs and how businesses can use them are now in sharp focus and no longer mysterious. It helps, too, that the book was so much fun to read!”

    — Paul Milgrom, Shirley and Leonard Ely Professor of Humanities and Sciences at Stanford University and Nobel Laureate in Economics

  • “This framework for mastering the next wave of disruptive digital technology will be the industry standard for years to come. Simply put, The Everything Token is a must-read for business leaders.”

    — Jeff Charney, CEO of MKHSTRY and former CMO of Progressive Insurance and Aflac

  • “You can’t ask for savvier or more enthusiastic guides to the potential of NFTs than Kaczynski and Kominers.”

    — Alvin E. Roth, Craig and Susan McCaw Professor of Economics at Stanford University and Nobel Laureate in Economics

  • “You might have dismissed NFTs as irrelevant to your business, but The Everything Token does a great job explaining how this technology can be a game changer for customer engagement and acquisition. It’s a terrific learning tool for companies looking for success in Web3.”

    — Adam Brotman, co-CEO of Forum3, former CDO of Starbucks, and former co-CEO/President of J Crew

Meet the Authors

Steve Kaczynski

Steve Kaczynski has more than fifteen years of experience as a communications and marketing professional, including stints in leadership at Progressive Insurance and Nestlé. Now a tech entrepreneur, consultant, and commentator, he cohosts the popular Web3 morning show Coffee with Captain, and served as the Community Lead for Starbucks Odyssey, the coffee company's NFT-based loyalty program.

Scott Duke Kominers

Scott Duke Kominers is the Sarofim-Rock Professor of Business Administration at Harvard Business School; a Faculty Affiliate of the Harvard Department of Economics; and an a16z crypto Research Partner. He co-leads Harvard's Crypto, Fintech, and Web3 Lab. He also advises companies and serves as an expert on marketplace design, NFTs, and Web3 strategy.

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